For decades, the third-party logistics (3PL) market has operated in a state of acceptable chaos. It is a massive, critical industry that powers the global economy, yet it relies on a procurement process that is shockingly analog.
Finding capacity feels like a game of telephone. Vetting partners requires chasing down PDFs and certifications. Pricing is based on anecdotal evidence rather than market reality.
In financial markets, decisions involving millions of dollars are made in seconds based on real-time, universally trusted data. In logistics procurement, those same decisions take weeks based on best guesses.
The industry doesn’t need another directory with outdated phone numbers. It doesn’t need another "lead gen" tool that spams warehouses with unqualified requests.
The industry needs a single source of truth. It needs infrastructure.
Introducing PopPulse.
Moving Beyond the Directory
PopPulse is a fundamental shift in how warehousing decisions are made. We are moving the market from fragmented, opaque pockets of information into a unified, dynamic view of the supply chain landscape.
We are not launching a new feature to help you send more emails. We are launching a market intelligence platform designed to become the operational bedrock for modern logistics procurement.
If you are leading supply chain strategy, you cannot afford to rely on static data in a dynamic world. PopPulse is designed to provide the visibility needed to turn procurement from a reactive scramble into a strategic advantage.
The Five Pillars of Truth
PopPulse cuts through the noise to provide high-fidelity visibility into the five critical areas that determine supply chain resilience:
1. True Capacity Visibility Knowing who has a warehouse is easy. Knowing who has space right now—and who will have space next quarter—is harder. PopPulse moves beyond static listings to identify where market slack actually exists, helping shippers secure space before the panic sets in.
2. Market-Validated Pricing Benchmarks Stop relying on anecdotal evidence from three phone calls to determine fair market value. PopPulse provides the benchmarks needed to understand regional pricing trends, ensuring your negotiations are grounded in reality, not guesswork.
3. Verified Certifications Ledger Due diligence shouldn't involve chasing email attachments. We are creating a trusted environment where operational certifications (from SQF to TSA compliance) are verified and visible, drastically reducing the time to qualify a partner.
4. Operational Benchmarks How does a potential partner stack up against their regional competitors in terms of throughput or efficiency? We are moving toward a world where performance is transparent, allowing high-quality 3PLs to stand out based on merit, not marketing spend.
5. Regional Macro Trends Logistics doesn't happen in a vacuum. PopPulse contextualizes warehousing data against broader regional trends—port congestion, labor availability, and real estate shifts—to help you foresee crunches before they impact your bottom line.
Infrastructure for the Future of Logistics
A professional trader wouldn't enter the market without a terminal providing real-time data. A professional supply chain leader shouldn't enter negotiations without PopPulse.
We are building this for the procurement teams who are tired of the black box. We are building it for the high-performing 3PLs who are tired of being undercut by competitors who over-promise and under-deliver.
The future of warehousing is transparent. PopPulse is turning the lights on.